I concepted and created an interactive art installation for Mike's Harder Lemonade tour around the country with Mad Decent. Consumers could draw, sign, take selfies and have fun while interacting with the brand before and during the concert. In addition, I created a traveling art supply toolbox and drawing card prompts to spark creativity. I partnered with a fabricator to engineer my design of the structure to ensure brand ambassadors could easily transport and set up at each location with ease. The tour had 16 stops across the country, each mural created custom for each location.
